Outbound Appointment Setter

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Department
Sales
Location
Remote
Salary
$52,193.40 + Comms: with an OTE of 90-125k + for elite performers
Working Requirements
Australian Residents Only
Application Close Date
07/01/2025

ABOUT INVESTORKIT

InvestorKit is a premier buyers agency in Australia, renowned for its data-driven approach and high-performance culture. We specialise in helping clients achieve their financial goals through strategic property investments backed by comprehensive market analysis and insights. Our team is dedicated to delivering exceptional results and exceeding client expectations by leveraging cutting-edge technology and industry expertise.

ROLE DESCRIPTION

As an Outbound Property Consultant, you will play a pivotal role in driving business growth through proactive lead generation and outreach. You will be responsible for sourcing and contacting potential clients, qualifying prospects, and building strong relationships that convert leads into satisfied clients. You will work closely with our closers to ensure smooth handoffs and collaborate with the marketing team to evaluate the effectiveness of campaigns from an outbound perspective. Your role is key to identifying new opportunities, generating interest in our services, and contributing to the agency’s overall success and growth.


RESPONSIBILITIES

Managing Leads:

• Qualify and engage with leads generated through various channels (WhitePaper, paid campaigns, product launches, etc.). Assess their needs and determine the best way to nurture them towards a consultation with a Senior Property Consultant.

• Use a variety of sales techniques to ensure leads are well-prepared, warmed, and engaged in the process, increasing the likelihood of them progressing to consultations and sign-ups.

Lead Nurturing & Pipeline Management:

• Maintain and manage a pipeline of outbound and re-engaged leads.

• Leverage tools, techniques, and platforms to move leads through the sales funnel from prospects to signed clients. This includes following up on leads, conducting re-engagement activities, and ensuring that all leads are continuously nurtured.

Collaborating with Closers & Marketing Team:

• Work closely with the Senior Property Consultants and Marketing team to evaluate the effectiveness of outbound efforts, track campaign performance, and ensure outbound leads are properly engaged and moved through the sales process.

• Help fine-tune messaging and targeting based on feedback from marketing campaigns that show interest but don’t immediately convert to consultations.

Property & Relationship Expert:

• Maintain up-to-date knowledge of residential and commercial property, real estate investment finance, InvestorKit’s buying processes and strategies, as well as sales techniques and objection handling to confidently and professionally engage with leads.

Whitespace (Outbound Engagement Activities):

• Contact WhitePaper Leads:

Reach out to and nurture the WhitePaper leads each month. Engage with them to build trust, assess their needs, and guide them towards booking a consultation.

• Collaborate with Marketing on Paid Campaigns:

Follow up with leads generated from paid marketing campaigns that have shown interest but haven’t booked a consultation. Re-engage and nurture these leads to convert them into booked consultations.

• Follow-up on Product Launches:

Reach out to clients who have shown interest in new product launches but haven’t scheduled a consultation. Nurture these leads and work to secure appointments.

• Engage on Social Media:

Respond to inquiries and comments on social media platforms like Facebook. Actively engage with users in property-related discussions, building trust and driving them towards booking consultations.

• Participate in Property Chat Forums:

Be active in property-focused online forums and communities. Answer questions, offer insights, and direct interested individuals to consultations.

• Database Re-activation:

Reconnect with old leads who have dropped off. Re-engage them through tailored messaging to spark interest again and move them through the sales funnel.

Ongoing Learning & Improvement:

• Participate in team meetings, workshops, sales training, and call coaching sessions to continuously improve your outreach, objection handling, and client engagement techniques.

• Stay updated on industry trends, InvestorKit’s product offerings, and sales techniques to ensure all outreach is informed, relevant, and effective.

KEY PERFORMANCE INDICATORS

Quantitative

  • Outbound Lead Contact: Ensure all outbound leads are contacted within 24 hours, High priority same day (immediate) medium to low within 24 hours
  • Minimum set target: Meet individual monthly minimum appoint set and attend targets (set monthly by leader, see ‘targets’)
  • Pipeline Management: Maintain an accurate and up to date CRM, with 100% of interactions recorded and follow up tasks set

Qualitative

  • Outbound Framework Proficiency: Demonstrate the ability to effectively use outbound call frameworks and adjust strategies based on client engagement. Is able to use these frameworks to have engaging and value led discussions with clients.
  • Collaboration: Proactively work with the wider team to ensure nurturing, follow-ups, reminders, and seamless communication.
  • Industry and Brand Knowledge: Maintain a comprehensive understanding of industry trends, InvestorKit’s value propositions, case studies, research, processes, and outbound resources.
  • Creativity and Forward Thinking: Develop and implement nurture sequencing/content to create engaging and personalised nurture journeys.

TARGETS
Targets are subject to change and may be adjusted as needed by leadership. All adjustments will be disclosed at the beginning of the month.
Terminology:
Set = A prospect whom you have qualified as ready to engage (Deposit available, budget set, finance ready and agrees with our approach)

KEY BEHAVIOURS

Teamwork: Collaborating with other team members, such as marketing and customer service, to ensure a cohesive approach to sales and customer service.

Customer Focus: Putting the customer’s needs first and providing excellent service to build trust and loyalty.

Effective Communication: Clearly conveying information about the brand, products, and services, and actively listening to understand customer requirements.

Sales Skills: Demonstrating strong sales skills, including the ability to identify opportunities, overcome objections, and close sales.

Adaptability: Being able to switch between inbound and outbound activities seamlessly, and adjust approach based on customer interactions.

Resilience: Your resilience is crucial. Cold calling can often result in rejection, so it’s important not to get discouraged easily. Understand that rejection is part of the process and use it as an opportunity to learn and improve.

Time Management: Efficiently managing time to handle inbound inquiries, follow up with leads, and conduct outbound prospecting activities.

Relationship Building: Building and maintaining relationships with customers and leads to nurture them through the sales funnel.

Problem-Solving: Effectively addressing customer inquiries, issues, or objections to provide satisfactory solutions.

Persistence: Being persistent in following up with leads and prospects to move them through the sales process.

Product Knowledge: Having a deep understanding of the brand, products, and services to effectively communicate their value to customers.